Skip to content

Home / Insights

Field notes from the studio

What we are seeing across client accounts, minus the fluff. Written for marketers and founders operating in the Malaysian market.

Analyst reviewing Malaysian search behaviour data
18 June 2026

How Malaysians actually search in 2026

Language mixing, voice queries and AI answers are reshaping local SERPs. What our ranking data says, and how to keep winning visibility as the results page changes shape.

Creator filming short vertical video for a brand campaign
27 May 2026

Short video is a funnel, not a lottery

Chasing virality is a strategy the same way buying Toto is a pension plan. The repeatable structure we use to make TikTok and Reels produce compounding, measurable results.

Marketer mapping first-party data collection points on a whiteboard
9 May 2026

The first-party data playbook for MY brands

Cookies are fading, CPMs keep climbing, and the brands that own their audience data are pulling ahead. A practical playbook for mid-size Malaysian businesses.

Prefer these insights applied to your account?

Reading is free. So is the first conversation about what these shifts mean for your specific market.