Account architecture
Campaign structures built for learning velocity and clean data — rebuilt from scratch if your current account has years of conflicting signals.
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Every ringgit of ad spend, accountable
Paid media is the fastest way to grow — and the fastest way to burn money. The difference is measurement discipline, creative volume and someone senior watching the account daily.
The discipline
Managed to margin, not to clicks
We optimise toward the number your CFO cares about: contribution after ad spend. That changes decisions everywhere — which products get budget, which audiences are worth premium CPMs, when to stop scaling a winning campaign.
Accounts are structured for clean measurement from day one: proper conversion tracking, server-side signals where platforms allow it, and incrementality checks so we know the ads are causing sales, not just claiming them.
Google Search & PMax
Meta full-funnel
TikTok ads
Remarketing done politely
What is included
Inside a MarketKit paid engagement
Creative testing engine
A steady pipeline of new hooks, angles and formats every month. Creative is the biggest lever in paid social; we treat it like one.
Landing page optimisation
Ads only rent attention; pages convert it. We test the page as aggressively as the ad — message match, speed, forms, offers.
Tracking & attribution
GA4, conversion APIs, offline conversion uploads and UTM governance. Decisions are only as good as the data underneath them.
Budget stewardship
Weekly pacing reviews, seasonal planning around Malaysian shopping moments, and honest recommendations when spend should go down.
Daily account hygiene
Search-term pruning, placement exclusions, frequency caps and fraud watch. Small daily savings compound into real money.
Transparency
Your account, your data, our fee in plain sight
Ad accounts live under your ownership and billing. Our management fee is a line item you can see, never a margin hidden inside “media costs”. If we stop working together, everything — audiences, learnings, creative — stays with you.
We also put a floor under engagement quality: if we believe your unit economics cannot sustain paid acquisition yet, we will say so and suggest what to fix first. Scaling a leaky funnel just burns money faster.
Typical starting point
Most paid engagements begin with a two-week account audit: wasted spend found, measurement gaps flagged, and a restructure plan with forecast impact. The audit stands alone — you can take the findings in-house if you prefer.
Request an Ads Audit